Internal review page. Nothing is launched. Ordered by EV. STATUS: offers/doe-deodorant/creative/broll-20261102/STATUS.md
#1
HR-DOE-BROLL-p2hair-authority-v01
Philosophy p2hair: P2 the dark look was never the hair (shaving irritation, door 1) (doe-p2-shaving / d1)
Format authority
EV 113.4 (P(win) 0.072, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-p2hair-authority-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0 · truth fix applied by copywriter, re-scored PASS
QA PASS after re-cut: A/V lengths match, coherence_qa 8/9 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames
#2
HR-DOE-BROLL-p1bright-authority-v01
Philosophy p1bright: P1 everything you used to lighten it darkened it (glycolic, lemon, scrubs) (doe-p1-brighteners / d2 actives)
Format authority
EV 83.4 (P(win) 0.06, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-p1bright-authority-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 13/16 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover)
#3
HR-DOE-BROLL-p3contact-3reasons-v01
Philosophy p3contact: P3 it was never the ingredient, it was the contact time (rinse-offs, skipped serums) (doe-p3-contact-time / d3)
Format 3reasons
EV 83.4 (P(win) 0.06, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-p3contact-3reasons-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 13/15 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover)
#4
HR-DOE-BROLL-deo-authority-v01
Philosophy deo: is it your skin or what you put on it: the daily deodorant you react to (door 2) (d2 is-it-my-deodorant)
Format authority
EV 83.4 (P(win) 0.06, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-deo-authority-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 12/14; shot sheet read: no source text, no caption overlap, no bad frames (the vision model's 'black frames' and 'cut-off captions' checked at full size: false)
#5
HR-DOE-BROLL-bumps-celeb-v01
Philosophy bumps: every bump leaves a mark: shaving bumps and ingrowns as the irritation at the follicle (door 4) (d4 bumps-ingrowns)
Format celeb
EV 53.4 (P(win) 0.048, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-bumps-celeb-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 9/12; shot sheet read: no source text, no caption overlap, no bad frames (the vision model's 'black frames' and 'cut-off captions' checked at full size: false)
#6
HR-DOE-BROLL-fold-authority-v01
Philosophy fold: the fold itself: skin rubbed, closed in and sweated on all day (friction, A10) (sub-cause of P2 / i-dont-shave objection)
Format authority
EV 53.4 (P(win) 0.048, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-fold-authority-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0 · truth fix applied by copywriter, re-scored PASS
QA PASS: A/V lengths match, coherence_qa 4/12 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover); FLAG: Dr Dray's red rash photo behind her for the 9 s hook
#7
HR-DOE-BROLL-pigment-celeb-v01
Philosophy pigment: it is pigment, not dirt: the colour is the skin's reaction, never hygiene (A9, m08) (absolution m08 its-normal)
Format celeb
EV 53.4 (P(win) 0.048, philosophy, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-pigment-celeb-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 8/11 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover)
#8
HR-DOE-BROLL-p2hair-vobroll-v01
Philosophy p2hair: P2 the dark look was never the hair (shaving irritation, door 1) (doe-p2-shaving / d1)
Format vobroll
EV 5.4 (P(win) 0.072, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-p2hair-vobroll-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0 · truth fix applied by copywriter, re-scored PASS
QA PASS: A/V lengths match, coherence_qa 6/9 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover)
#9
HR-DOE-BROLL-p1bright-3reasons-v01
Philosophy p1bright: P1 everything you used to lighten it darkened it (glycolic, lemon, scrubs) (doe-p1-brighteners / d2 actives)
Format 3reasons
EV -6.6 (P(win) 0.06, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-p1bright-3reasons-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 11/13 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover)
#10
HR-DOE-BROLL-p3contact-vobroll-v01
Philosophy p3contact: P3 it was never the ingredient, it was the contact time (rinse-offs, skipped serums) (doe-p3-contact-time / d3)
Format vobroll
EV -6.6 (P(win) 0.06, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-p3contact-vobroll-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0 · truth fix applied by copywriter, re-scored PASS
QA PASS after re-cut: A/V lengths match, coherence_qa 7/7 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames
#11
HR-DOE-BROLL-deo-vobroll-v01
Philosophy deo: is it your skin or what you put on it: the daily deodorant you react to (door 2) (d2 is-it-my-deodorant)
Format vobroll
EV -6.6 (P(win) 0.06, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-deo-vobroll-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0 · truth fix applied by copywriter, re-scored PASS
QA PASS: A/V lengths match, coherence_qa 11/14; shot sheet read: no source text, no caption overlap, no bad frames (the vision model's 'black frames' and 'cut-off captions' checked at full size: false)
#12
HR-DOE-BROLL-bumps-authority-v01
Philosophy bumps: every bump leaves a mark: shaving bumps and ingrowns as the irritation at the follicle (door 4) (d4 bumps-ingrowns)
Format authority
EV -18.6 (P(win) 0.048, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-bumps-authority-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0 · truth fix applied by copywriter, re-scored PASS
QA PASS: A/V lengths match, coherence_qa 8/11 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames (the vision model's 'black frames' and 'cut-off captions' checked at full size: false)
#13
HR-DOE-BROLL-fold-vobroll-v01
Philosophy fold: the fold itself: skin rubbed, closed in and sweated on all day (friction, A10) (sub-cause of P2 / i-dont-shave objection)
Format vobroll
EV -18.6 (P(win) 0.048, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-fold-vobroll-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 10/11; shot sheet read: no source text, no caption overlap, no bad frames (the vision model's 'black frames' and 'cut-off captions' checked at full size: false)
#14
HR-DOE-BROLL-pigment-3reasons-v01
Philosophy pigment: it is pigment, not dirt: the colour is the skin's reaction, never hygiene (A9, m08) (absolution m08 its-normal)
Format 3reasons
EV -18.6 (P(win) 0.048, execution, $66.6 test)
Script offers/doe-deodorant/copy-locked/broll-20261102/HR-DOE-BROLL-pigment-3reasons-v01/script.md
Copy diff PASS · beats PASS (advisory) · philosophy PASS · ai-kill 0
QA PASS: A/V lengths match, coherence_qa 6/7 cuts on word starts; shot sheet read: no source text, no caption overlap, no bad frames; the long 'voice gaps' it lists are its own Whisper pass dropping words (no silence over 0.4 s inside any voiceover)